YouSee Film & Tv - Bland Selv
What?
The “Bland Selv” feature allows the user to get away from fixed TV and streaming subscriptions and switch channels when the need arises. Maybe an upcoming sports event is your goal when you need other channel or a new series on HBO that you just need to watch.
Once you have mixed channels then it is binding for 30 days and if you have used all your points - then you can not mix until these are released again. There are several subscription types and the more expensive it is the more points you have to play with and the more channels you can have at the same time. TV channels can be mixed for fewer points than streaming services which require more points.
Summary
We wanted to give our users the opportunity to enjoy a modern product that gives them the freedom to adjust channels and streaming services without having to sign up for a new subscription. As an aggregator, the goal is to have the most broadcasters on the market in our library, so you can manage all your consumption in one place - for one bill. It's a beautiful vision but of course it's never easy to get everyone to sign off on a deal like that.
Design Process
Go through user flows.
Conducting Design sprints
Research of competitors. Find out what they do good.
Ideation and prototyping.
Continuously coordinate with product owner and programmers.
Goals with the new designs are
Give an easy overview of TV channels and Streaming Services you have - and what you can get.
Create an easy check-out flow
Fast execution, so you can start watching new content within minutes
Present info and program examples from a channel to make it's easy to choose
Make it easy to choose channels from and to - all the way through the process
Points always visible in Bland Selv
My Role
Desktop Research
Prototyping
Concept
Design
The hierarchy of the page
Basically, we are showing the entire library on this page with a selected dark state for the channels you have in the subscription.
At the top, we have the Streaming services. They have twice the size of cards as the TV channels. The reason for this is that they cost more points and are more prominent and contain a huge amount of content compared to the TV channels. It is important to be able to tell the difference between these two different "channels".
The TV channels are next, all for one point. Later on this was changed, so some channels would cost more than one point. And at the bottom, there are a number of channels that are obligatory and can not be used as trade for a new channel.
You can sort by popularity, genre or by alphabetical order. When you start selecting new channels for mixing you can choose to get a quick overview by hiding all the others. At this stage, you can browse around and select as many new channels as you want even though there are not sufficient points in your subscription. You will have to make the hard choice later when you go to the next step! 😵
Genres
When sorting by genres you get mixed sizes of cards - both TV channels and Streaming channels, and one channel can be present in several genres. That means the page can become quite long.
Interactions
Different filtering and sorting, hover.
Start mixing - 20 points available
Displays the newly selected channels away from the total amount of channels
The point wheel is red and indicates that right now too many points have been used
Ready to mix!
Some have more subscriptions, choose one!
Hover on card reveals two options
An old school gif animation of the responsible grid for the website
Info and overlays
Different dialogues and info in overlay
An old school gif animation of overflow scrolling in overlay
Check out flow
This is the text of your life
Update Channels
After checkout, the new channels should appear in a way that you will notice them, and you can put them in the desired channel order.
Landing Page
Not all have access to Bland Selv or is aware of what it is. On the landing page, you can watch a video explaining how it works and also providing a link to the customer support pages that handle help and sale.
Learn more about this feature on Yousee.dk